After 40+ conversations with people, we know we’re building something of value. Here are some tactics we used to start customer development conversations:
I set monitoring for people tweeting “user retention”. I saw Rick Perreault, CEO of Unbounce (check them out) tweet “I’d pay for that!” and asked him if we could speak about what he wanted to pay for.
Whenever I see something in my inbox that looks like a triggered email, I reach out to the company that sent it. The first time I did this this was with an email I got from Dropbox.
I ended up having a great email conversation with Naveen at Dropbox and learned more about how Dropbox is sending retention emails.
There are a couple examples of this I can cite:
The best example so far is of a company who had posted on a forum asking if anyone knew of a product that automated marketing emails. The features they described where exactly what we had planned to build. A friend forwarded on the request saying: “This reminded me of what you’re up to”.
We’ve spoken with ~ 40 people who have helped us establish:
It’s a great feeling to know you’re building the right thing.