February was an eventful month. JLo and Shakira had a memorable Super Bowl Halftime Show, Punxsutawney Phil predicted an early spring, and we shipped a much-anticipated feature, Snippets. Read on to learn what else is new this month.
You can now create reusable content Snippets and insert them into any message. Use Snippets for common content like headers, footers, and signatures. Don’t worry – you’ll only need to update them in one place if anything changes. Learn how to use them in our Snippets docs.
Drag-and-drop Email Templates
It’s often difficult to start building a message from a blank page. To relieve some of the creative pressure, we’ve added inspirational templates to our drag-and-drop editor for our most popular use cases: invoices, onboarding, product launches, event invitations, and more. The next time you’re creating a new email, check out the templates for some fresh ideas.
Attribute Comparison in Workflow Branches
True/False Branches now let you compare an attribute in an event to an attribute in a person’s profile to determine which path they should follow.
These comparisons are particularly useful when creating campaigns that a single person can trigger multiple times in parallel. Campaigns like this are tricky, so we created a recipe showing how comparisons can be used via the example of a trip booking service.
Custom Date Ranges on Dashboards
Custom date range pickers are now available for all the charts and tables on the Workspace Dashboard and the Campaign Overview pages. You’re no longer limited to 30 day, 12 week, and 12 month time ranges when viewing metrics.
Matching Customer Audiences with Mobile Ad ID
When syncing segments to Facebook Custom Audiences it’s now possible to match customers by Mobile Advertising ID (IDFA or AAID) instead of just email address. If you have a mobile app, this allows you to retarget folks on Facebook or Instagram who are using your app, but haven’t provided an email address. To take advantage of this functionality, import your customers’ mobile advertising ID as a `mobile_ad_id` attribute, then enable Facebook Ad Audiences. We take care of the rest!