Today we’re excited to announce that Customer.io is available as a Segment Source, enabling you to send your Customer.io email activity data back through Segment into 1. a Postgres or Redshift warehouse, and/or 2. any of the other 200+ tools on the Segment platform, for further analysis and action.
Once you connect a Customer.io environment, here’s what we’ll send back to Segment:
While Customer.io already has basic conversion-tracking, with Segment Sources, you can go much deeper with your analysis. You’ll be able to see and act on Customer.io email activity like delivery, opens, and click events — in context with broader user data and additional touchpoints.
That makes it much easier to create a consistent customer experience and communicate more strategically. Here are a few ways that can happen:
Let’s say Bob signs up for your app, engages with the product for a bit, but then falls inactive. Bob stops opening your emails, maybe even unsubscribes. What’s the best way to reactivate Bob? Probably not email. Instead, you can use Bob’s email activity data to switch channels and try reengaging Bob through push notifications or a retargeting campaign.
Here are a few ideas of what you can learn:
Check the average number of emails delivered per week in a tool like Amplitude
These types of questions have historically been difficult to answer because they rely on joining multiple datasets in highly customized ways. However, with the Customer.io Source, Segment brings all your data together in one place — or right into other tools — without any additional coding.
Customer.io empowers you to send effective messages that impact customer experience and business growth. Together with Segment’s mission of making your customer journey available in any tool, Sources is a big step forward in leveraging your Customer.io email activity to learn and leverage powerful data-driven insights.
We’re excited about the possibilities! Have questions or want to share how you’re using the Customer.io Source in Segment? Add a comment or let us know at firstname.lastname@example.org!