Take lots of small risks


3 ideas you should steal from BaconBizConf

by Colin Nederkoorn

You may not have been at BaconBizConf last week, but you can still steal great ideas from some of the people who were there. It seemed like everyone was talking about how they use email to great success.

There was great email insight being shared by vocal email people like Nathan Barry, Brennan Dunn and Patrick McKenzie.

Everyone left with a gigantic list of things to implement in their businesses. I have 20 pages of notes and 30 action items of things to test. <!– more –>

Here are a few of the big MUST DOs for The next time you’re launching a new app, book, or anything online. This advice will help you sell more.

1. Start an email list

When you decide to launch a new product, start collecting email addresses on day 1. The last thing you want to do is launch to an empty room.

Ryan Delk from Gumroad presented and shared a story about a high-profile launch that used only social media on the day of the launch. They had big reach, but nobody cared so nobody bought.

Gumroad has great stats on people using their platform to sell. They found this:

Gumroad also found that across different channels, email was the winner:

Conversion rate to purchase by source:

  • Youtube: 2.2%
  • Twitter: 5.4%
  • Facebook: 6.3%
  • Email: 9.4%

Whatever you’re launching, collect email addresses on day one.

2. Build up demand before you launch

You don’t want to just collect email addresses. Build a relationship and trust with your audience before you try to ask for the sale.

Brennan Dunn says he gives away the best content of his book in the promotional emails around it.

Leading up to a launch, email people to build excitement. Tell them the day before “Tomorrow’s the day!”.

You’ll find that more people are talking about you on launch day. More importantly, people will be ready to buy.

3. Charge more

Lastly… you should probably be charging more than you are. Seriously. Raise your prices.

If you’re selling digital content, one way to do this is to use tiered pricing. Offer videos, code samples, or even video consultation at the higher tiers.

Ask anyone who runs a SaaS product: your worst customers tend to be the ones that pay you the least (or nothing at all).

Charging more money will help you avoid signing up those customers so you can spend more time improving the product to help your best customers.

Were these ideas already obvious to you? Did you learn something new? Let me know if you have anything to add in the comments.

Happy emailing,

P.S. As a bonus, I love to share lifecycle email success stories. Thomas Fuchs from Freckle - time tracking for freelancers and small teams gave an amazing presentation on metrics. He is graciously letting me share a couple of the slides with you:

Freckle Chart

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