Since the first version of Customer.io triggered campaigns back in 2012, our understanding of your needs has increased dramatically.
You’ve inspired us to re-architect Customer.io and build the most powerful and sophisticated version of campaigns we’ve ever released.
Your need for control drove us to break apart the “Add an email” action into simple but powerful blocks:
By pulling the “Add an email” action apart, you now have more visibility into where your users are in the workflow and fine-grained control of your campaign behavior.
Here’s a look at our welcome campaign in the new workflow:
Want to reorder the emails in a campaign? Or insert a new two-day “Wait” in the middle? Those are changes that in the past were hard to explain and caused unexpected behavior. Now, both are clear and predictable.
When you shorten or delete a “Wait”, those are changes that may cause people to proceed forward in the campaign. Now you know right away that’s going to happen so you can make edits clearly and confidently.
While a lot of the value in these changes are behind-the-scenes, there are some feature changes you’ll notice:
This release is rolling out in 3 stages:
The things you love about Customer.io have not changed. We’re still looking for people who match your conditions in real time. We’re still removing people who no longer match. We’re still focused on helping you create meaningful relationships with your customers.
We think you’re going to love this release. If you’re about to create some new campaigns and would like access to the new version earlier, email firstname.lastname@example.org and ask for an “Upgrade to Campaigns 2”.
Love, Colin & The Customer.io Team