To send more relevant, timely email, you’ll want to email a subset of users who share similar characteristics. With our tool, you can segment your users based on 3 types of data: pageviews, events and user attributes.
You can email users when they enter a specific segment or a combination of segments. For example, “Email all users who have viewed page X” or “Email all users who have viewed page X and have used feature Y”.
With these 3 segment types and the ability to combine segments, you should have a tremendous amount of flexibility over the emails you send.
Here’s more information on how to set up each type of segment: