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Advertising without cookies: How to survive the cookiepocalypse

Matt Johnson
By the end of 2024, third-party cookies will be blocked by default on all major browsers, including Chrome. That’s a victory for consumer privacy, as privacy advocates have been pressing Google to phase out third-party cookies for years. But advertising without cookies will also force brands to …

10 incredibly powerful marketing use cases for custom objects

When it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. And as a marketer, you know that better engagement equals more conversions, higher revenue, and (kudos to you!) marketing success. Enter custom objects, a powerful feat…

The marketer’s guide to custom objects

Data is the cornerstone of personalized messaging. The more effectively you can capture data about who your customers are and what they do, the more you can engage them with targeted messages. That’s where custom objects can make all the difference. Custom objects allow you to orchestrate you…

An introduction to the Liquid template language

According to the State of Messaging Report 2023, 81% of brands find personalization important to their messaging strategy, and 73% say they plan on increasing their use of personalization tactics in 2024.  With more ways to connect with customers than ever, it’s no surprise that brands a…

The best colors for email marketing and how to use them

Alexa Hubley
As an email marketer, you likely spend weeks, or even months, carefully planning a segmented, personalized email marketing campaign. You’ll test and iterate on the perfect subject lines, craft compelling copy, and choose the calls to action (CTAs). But when it comes time to hit send, how can you…

What is in-app messaging?

In-app is a powerful channel for reaching your customers with relevant messaging at precisely the right moment. Not only can it help you drive customers to engage more deeply with your brand, but it can close the loop on messages sent in other channels.  But what is in-app messaging, pre…

In-app surveys: smart strategies for product-led companies

Where do you talk to your customers the most? When are they thinking about you? It isn’t while browsing your website. It’s not when they check their email. It’s not even when you text them—it’s when they’re in your app.  So, it’s no wonder that in-app messaging was the fastest-growing ch…

HubSpot vs. Marketo feature and pricing comparison

Brands have an ever-mounting array of opportunities to target customers with relevant, engaging messages—and a massive amount of data they can use to do so. To capitalize on data-driven marketing strategies, you need sophisticated tools for automation, personalization, and multi-channel messagin…

How to create a mobile marketing strategy: 9 tips for success

Molly Murphy
Before every household had a computer and every consumer had a phone, brands had to rely on broad marketing efforts to reach their audiences. A TV ad during a popular TV show, a billboard on a busy street…old-school tactics got a brand’s message in front of millions of eyeballs. But often, only …

How BallerTV used multi-channel personalization to up-level their marketing

Rachel Welt
Meet BallerTV, the leader in youth sports coverage with live streams, replays, and highlights of top youth sporting events. As a rapidly scaling business, BallerTV needs to reach various targeted audiences with precision timing across multiple channels to continue their growth. That’s where Cust…